He starred as a child star in his father's production. Audiences remember him as the cute boy who brought an estranged father and son together in "Suryavamsam". His real name is Amar Chowdary. He has 4 brothers, Suresh, a joint producer at Super GOOD films, Jeevan, who has his own business and Ramesh, another new Teenybopper Tamil Hero. Jeeva is the youngest and inarguably the cutest with the boyish charms and killer smile that made people stand up to notice in his debut film "Aasai Aasaiyai" itself. His father, R B Chowdry produced numerous films, introduced now-famous directors and heroes and is a noted south Indian film producer despite having Hindi as mother tongue and hailing from Rajasthan, a north Indian state.