Amrita was born in the Rao family on June 7, 1986 in Mumbai, She speaks Konkani. She comes from a well to do Hindu family. Her dad owns an Advertising Agency. Amrita did not want to purse any career with Bollywood as she wanted to graduate in psychology, which she eventually did. No stranger to cameras and bright lights, she has modeled for approximately 35 advertisements. Her first assignment was for Fairever Face Cream. Amongst other assignments that got her noticed were Hindustan Lever's 'Close-up' Cadbury's Perk, & Nestle Bru Coffee. Ken Ghosh approached Amrita for his debut movie Ishq Vishq after seeing her in the perk commercial, where she plays a hungry bride eagerly awaiting the arrival of her husband on the religious occasion of 'Karva Chauth'. Ishq Vishq was a world-wide hit and made her famous virtually overnight. Amrita Rao is also a Brand Ambassador for D'Damas Gold Jewellery, Parachute Hair Oil, and Miss Players Apparels. Her other hit movies Masti (2004), Main Hoon Na (2004) and Vivah (2006) added to her popularity and stardom. While 'Pyare Mohan', 'Vaah! Life Ho To Aisi', 'Shikhar' 'Deewar' were average at the box office. So far she has won 6 awards, mostly related to her performances in 'Ishq Vishk' and 'Vivah'. Barely 12 movies' old, she is already quite well-known for her skilled performances and her dancing talent. Madhuri Dixit went gaga over her performance at the Filmfare Awards 2007. Renowned artist M.F Hussain chose her as his Muse and theme of paintings after Madhuri Dixit. She also has a Telegu movie to her credit which turned out a huge box office hit. She is fluent in English, Hindi, Marathi. She is passionate about reading short stories. Allergic to spicy Indian food, she prefers bland continental, and loves dessert such as Gulab Jamun She has co-starred with Shahid Kapur, Zayed Khan, Shahrukh Khan, Vivek Oberoi, Akshay Khanna, and Mahesh Babu. A winner of the prestigious Dada Saheb Phalke Academy Award at the young age of 25, Amrita Rao is all set for her successful innings at Bollywood.