Richard Hughes is an Australian born Writer & Director. With acclaimed success in commercials, short films & fashion campaigns, it was in 2015 he developed, directed & co-produced 'The Viral Experiment'. A series of 8 videos that fooled the world & mainstream media, all whilst garnering over 280 million views. A feat that was later recognized by 'D&AD'. Awarding him the prestigious 2016 'One Show Gold Pencil' award. In 2022, Rich released his debut feature The Enforcer, starring Antonio Banderras, Kate Bosworth and 2Chainz.