The story was about Akshara and Naitik who were bounded by a forcefully arranged marriage thrust upon them by hypocritical society, carried on for seasons as Akshara saved lives (as one does) while being sanskari and lovable.Kartik and Naira, two individuals deeply in love, extremely nosey in everyone's lives and personifications of justice. Yeh Rishta Kya Kehlata Hai is a neverending tale of reformatted stories that talks about how two people meet, time and again, which leads to their relationship progressing further with each encounter. It also shows why people chose to live in nuclear families.

Krishna, a fun-loving man, always has his two brothers back, especially the elder one, Cheeru, who leaves no stone unturned to keep him safe. Circumstances make him get married to Cheeru's lover.

Two half sisters are caught in a web of love,deceit and revenge.